George Lakoff: our hero

One of the best reads of last year was George Lakoff’s Moral Politics : How Liberals and Conservatives Think. (Admittedly, we were prejudiced in likeing Lakoff. He was our hero and guidepost through metaphor thinking in onlinecommunication — our master’s work.) Lakoff picks apart the varying controlling metaphors that Conservatives (as a group) tend to use and what that says about how they think, and he does the same for Liberals. All in all, quite amazing, and quite telling about how government is run and posed.

Recently, we found that there is also a DVD that you can rent / own.